German writer Johann Wolfgang Goethe once explained that if someone who in the name of liberty gives up being one’s true self, then it is like that person is committing suicide. Read the rest of this entry »
The Foundation Against Drug Addiction has launched an ad campaign, inter alia, under the following slogan: “Drugs do not only damage those who consume them”. “Everything has a price”. This campaign aims to raise awareness about the sinister presence of drugs within society. This creative initiative rests upon the idea that the most dangerous aspect of drugs is actually forgetting about what they really are.
Worldwide, the propensity of new AIDS infections has been reduced by 17 percent, due to the 15 percent regression of Sub Saharan Africa. About 77,000 people have died due to the AIDS virus, not to mention that about 7,000 children have been infected with the virus.
The remaining group where the virus continues to thrive is among sex professionals and drug consumers. It is estimated that about 29 percent of the 2 million Hispano Americans that consume injectable drugs is infected with the virus.
AIDS is a social disease that has a lot to do with groups of people who do not respect ethics, and tend to live rampantly. AIDS emerges as a warning, a warning to those who trespass an invisible barrier and lose humanity.
The good news is that the effectiveness of antiretroviral treatment in Latin America is higher than the global average, which is 54% of those afflicted. However, although the risk groups are identifiable, few prevention programs aim to target them directly.
Drugs are hustled around within marginal environments of misfortune and poverty. There are more than one thousand huts that house those clans who vegetate in brittle situations.
In the suburbs of refugees, few are those who reach the fourth decade of existence. There are more than 2,000 clandestine huts and more or less 40,000 mortals of distinct nations. The weakness and fragility of these constructions, the lack of clean and safe water and lighting, as well as the meagerness of health conditions, in addition to the evident depauperation, are the routinely lived surroundings. It astonishes when one sees content, ragged and naked creatures being indifferent about their cruel reality and frolicking between the stocks of garbage piles.
The spectacle is so shocking that it makes one’s heart shudder. A separate humanity is what appears upon its worn out dwellings, who have resigned the battle for their comfort and well being. With the stigma that drugs provoke, i.e. a hollow firmness, hardly without even maintaining such firmness, addicts creep about to prepare used up needles. Doesn’t the emptiness of God lead to hopelessness? Hopelessness leads to dehumanization. The human being without God dehumanizes and becomes the enemy of his or her own self. (Translated by Gianna A. Sanchez Moretti).
Clemente Ferrer Roselló
Singer Katy Perry has conquered Twitter users reaching 50 million followers on the social network. Thus, the soloist has overcome its competitor , Justin Bieber , who has been in second place.. Read the rest of this entry »
Steve Genco, co – author of ” Neuromarketing for Dummies ' and managing partner of ' Intuitive Consumer Insights ' , has given several presentations as part of the Neuromarketing World Forum in New York , where he performed an intuitive consumer's brain dissection.
In these times of abandonments and betrayals, we should make a compliment to fidelity and loyalty,faithfulness seems to be unfashionable. The same fashion gives us contrary examples with its frivolity models. Thus, political figures or of the scene, writers or filmmakers, great economists and many others show in their words, in their business and in their life that the committed word is no longer a warranty; neither an oath of eternal love nor written contracts are reliable and we must be careful with the small print and it is sure that you will find reflective justifications to make the contrary to what was promised, as says the known song “we”. “I love you with my soul, I swear that I adore you but on behalf of that love….we must break away”. ¡What a paradox!. Read the rest of this entry »
The advertising industry has always seen as a corrupt activity trying to win over potential consumers through unethical deception. However, advertising, depending on how it is used, can be a powerful weapon to draw attention to different products. Read the rest of this entry »
Today the forms of political and social totalitarianism are shown with camouflage clothing. During the election campaigns is common to make proposals and then they aren’t fulfilled. (I remember a cartoon, a politician who made a proposal in front of his audience, saying the following measure: “create 30.000 seats for childhood education”, at the same time a voice from behind the curtain said “and tell them, also a ham”.
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