It is obvious that what we call politics usually is not a science able to demonstrate and verify its statements. I believe that everybody agree to call it as an art, since it depends on the ability of the person who exercises it. That art can be more or less attractive and convincing according to the skill and ability of persuasion of the politician, and the media that is used. Read the rest of this entry »
We are currently witnessing a great debate on historical memory. Left-wingers and nationalists are making great efforts to silence part of the events occurred in the history. They also seek to change, distort and manipulate other facts that seem to benefit their ideology. They only seek to indoctrinate all the population using all means of communication related because finally what TV, radio, newspapers and the politically correct propaganda say is truth. Read the rest of this entry »
“It was a great day, in spite of the weather”, expressed Reverend James F. Stokes at the end of the day, speaking about the toys collection sponsored by The Outback Restaurant on Saturday 6, 2003. Read the rest of this entry »
Ikea announced the end of its advertising relationship in Spain with the agency SCPF. Meanwhile, the latest advertising campaign of their common history is debuting: A pro-life advertising campaign. Read the rest of this entry »
The embrace of death between Leire Pajín and Bibiana Aido, after the Senate adopted the law of abortion by 132 votes against, 126 in favor and one abstention. Free abortion until week 14, decriminalization, and adolescents under the age of 16 years do not need parental consent for an abortion. Read the rest of this entry »
According to the study published by Human Rights Watch and contrary to what protectors of the death penalty assert, the lethal injection, that kills the condemned person to capital punishment, can cause a huge suffering in the final agony. Moreover, the United States and China are leading the ranking of the countries with more death sentences. More than 2,000 prisoners in 22 countries were executed and more than 5,000 people were tried, said the International Amnesty. In the past 25 years, the number of countries that execute criminals to capital punishment has decreased 50 %. Mexico and Liberia are the countries that have abolished the death penalty in their legislation. The UN Commission on Human Rights ratified a resolution that suggests all countries of the world to prohibit the death penalty, protect the dignity and the inalienable rights of every human person in every moment of its existence, from the moment of conception until natural death. Read the rest of this entry »
We see them every day and every hour. Television screens, pages of magazines and newspapers, radio stations and billboards are filled with famous faces and voices. The tempting and millionaire offer leads that the most famous people of the world greet the public from the advertising shop window to give advices on the excellent qualities of the most diverse products.
The Russian tennis player Maria Sharapova has signed an advertising contract with a brand of sneakers that will last until the year 2018 and it will deposit additional 48 million Euros to the percentage on the sales. The Japanese football player Hidetoshi Nakata and the American actors Kellan Lutz and Mehcad Brooks are the image of a global campaign of male underwear. The Formula One World Champion Michael Schumacher will launch a communication campaign for a prestigious brand of cars. Also, the model Cindy Crawford is the new ambassador of an important cosmetic group. A prestigious banking entity will use the image of the pilot signed up by McLaren, Jenson Button to support its promotional actions. The football player of Real Madrid Cristiano Ronaldo will promote the advertising of a brand of male underwear. The American Eva Mendes will present the campaign of a brand of perfumery that American television chains refused to issue its spot by having an erotic scene. The American cyclist Lance Armstrong will deliver an advertising campaign for a brand of beer. Emma Watson is the image of a brand of British fashion.
Maybe some famous people in their public behavior or in their private life may have some negative aspects that the public can associate with the product advertised. A constant search of the money from the advertising only makes us to think that famous people promote themselves, rather than sell the product that they advertise.