Popular Millionaires

   We see them every day and every hour. Television screens, pages of magazines and newspapers, radio stations and billboards are filled with famous faces and voices. The tempting and millionaire offer leads that the most famous people of the world greet the public from the advertising shop window to give advices on the excellent qualities of the most diverse products.

   The Russian tennis player Maria Sharapova has signed an advertising contract with a brand of sneakers that will last until the year 2018 and it will deposit additional 48 million Euros to the percentage on the sales. The Japanese football player Hidetoshi Nakata and the American actors Kellan Lutz and Mehcad Brooks are the image of a global campaign of male underwear. The Formula One World Champion Michael Schumacher will launch a communication campaign for a prestigious brand of cars. Also, the model Cindy Crawford is the new ambassador of an important cosmetic group. A prestigious banking entity will use the image of the pilot signed up by McLaren, Jenson Button to support its promotional actions. The football player of Real Madrid Cristiano Ronaldo will promote the advertising of a brand of male underwear. The American Eva Mendes will present the campaign of a brand of perfumery that American television chains refused to issue its spot by having an erotic scene. The American cyclist Lance Armstrong will deliver an advertising campaign for a brand of beer. Emma Watson is the image of a brand of British fashion.

   Maybe some famous people in their public behavior or in their private life may have some negative aspects that the public can associate with the product advertised. A constant search of the money from the advertising only makes us to think that famous people promote themselves, rather than sell the product that they advertise.

   CLEMENTE FERRER

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