Penélope Cruz stars in another controversial ad for Schweppes, lesbian style

23 November, 2016

    Advertisers lean sometimes on celebrities to star in their campaigns and add value to the brand , media coverage and increase their sales.
Schweppes is one of those advertisers that features famous faces to star in its campaigns : Uma Thurman, Nicole Kidman and Iggy Pop have been ambassadors of the popular tonic water , and now Penelope Cruz (pictured ) takes over.
Read the rest of this entry »


Drugs Dehumanize and Enslave Human Beings

10 November, 2016
 

 

The Foundation Against Drug Addiction has launched an ad campaign, inter alia, under the following slogan: “Drugs do not only damage those who consume them”. “Everything has a price”. This campaign aims to raise awareness about the sinister presence of drugs within society. This creative initiative rests upon the idea that the most dangerous aspect of drugs is actually forgetting about what they really are.

Read the rest of this entry »


Singer Katy Perry breaks records in Twitter with 50 million followers and beats Justin Bieber

26 October, 2016


   Singer Katy Perry has conquered Twitter users reaching 50 million followers on the social network. Thus, the soloist has overcome its competitor , Justin Bieber , who has been in second place.. Read the rest of this entry »


There are still Ads that Look on the Bright Side

17 October, 2016

 

Professor Alfonso Méndiz tells us that the world is full of little stories that can move us and make us think. Simple, quotidian, but full of meaning events; that convey enthusiasm and optimism, that touch our hearts and help us to be better.

Read the rest of this entry »


Steve Genco ( marketing expert ) : “In reality , people do not know why they do things”

6 October, 2016

 

 

Steve Genco, co – author of ” Neuromarketing for Dummies ' and managing partner of ' Intuitive Consumer Insights ' , has given several presentations as part of the Neuromarketing World Forum in New York , where he performed an intuitive consumer's brain dissection.

Read the rest of this entry »


Google increases its success by advertising on the PLAs

15 September, 2016

 

• The PLAs (Product Listing Ads) of Google, or advertisements in product listings, have improved the performance of the ads that appear beside each search performed by users, including the price and product image. According to the data published by The Search Agency, the total investment in such advertising increased throughout 2013 by 164.8% over the previous year.

Read the rest of this entry »


Coca-Cola Spot with pro-life slogan: It’s wonderful to be parents!

14 September, 2016

 

In this spot, Coca-Cola gives us a smile, tells a beautiful story and confirms the love of family. And it get all in less than a minute with a wonderful trip back in time that makes us think: “Fortunately, we have changed so little

Read the rest of this entry »